Logo and Visual Identity Design

About This Project

About Tanhat Business Logo and Identity The journey of working on Tanhat Business identity began with the first step of the thousand-mile journey: defining goals and understanding business requirements and brand directions to gather a clear vision and perspective to work on drawing the logo and building the identity strategy accordingly. One of the key requirements was for the logo to be in the form of Arabic calligraphy combining authenticity and contemporaneity, containing Arab spirit, values, and principles merged with the flexibility and modernity of the business world.

The Solution

This logo is part of a coherent and consistent visual identity system, with the goal of building an identity with a Najdi spirit containing heritage, culture, and authentic Arab values to reflect the principles and values that Tanhat Business operates with, and its center and hometown from which it launches into the business world.