Logo, Visual Identity, Profile, and Website

About This Project

About SLM Commercial Services Company SLM Commercial Services is a national company with Saudi workforce that performs certification and professional accreditation operations, and marketing services for health activities at both corporate and individual levels, enabling them to provide services at the highest standards.

The Solution

About SLM Commercial Services Logo and Identity We were keen to create and design the logo and identity of SLM Commercial Services Company by integrating common graphics and shapes in every user's experience to express SLM's activities, vision, and confidence. The SLM brand uses the 'checkbox' and 'checkmark' to express completion and approval, which are the main messages of SLM. It also instills confidence from familiarity with such common shapes. The word 'SLM' is drawn in a way that incorporates the 'checkmark' in Arabic letters. Its elegant design contains expressive messages and resemblance to a bird representing speed, flexibility, and freedom. Another hidden message is represented in the wings reaching outside the box, conveying a clear message expressing SLM's ability to 'think outside the box'.