Visual Identity, Profile, and Website

About This Project

About Roya Certified Public Accountants As one of the well-known professional offices for certified public accounting and financial consulting in many cities within the Kingdom, we have the capability and resources to handle the most complex financial and commercial situations. To serve our clients and meet their needs and requirements to the fullest, we have a team of more than fifty employees with high experience and competence in Riyadh, Jeddah, Qassim, Hail, and Tabuk.

The Solution

About Roya's Logo Modern, expressive, practical, and flexible - everything started through understanding Roya's requirements and aspirations and its audience. As we imagine Roya's brand image different, attractive, and unique: a symbol that explains itself clearly, but in an abstract way and brings the audience a positive and advanced feeling; the logo was designed by simplifying the Arabic letter Ra and then rotating and repeating it at a consistent angle to express the letter R in English while at the same time giving the shape an impression of being rounded and moving clockwise to express movement and continuity. The shape also expresses the camera lens from the inside (Shutter), derived from the company name (Roya) where the lens opens to collect light and colors to form an image of reality, which is logically similar to the company's field in principle. As the field is taking a picture of accounting operations and outputting them in final form as the camera takes the picture from colors and light. The letters in the logo are also opposite to each other in a way that expresses arrows moving in different directions but at the same time pointing to the center point to express entity unity and centrality.