Logo and Visual Identity Design

About This Project

About Haseen Saudi Arabia is at the forefront of countries targeted by drugs and psychoactive substances, which requires working to protect citizens and residents through scientific programs that achieve prevention through cooperation and partnership with organizations and centers around the world and exchanging knowledge, and from here was the need to create a scientific center supported by the Saudi leadership and monitored by the Ministry of Education and the interest of Imam Muhammad bin Saud Islamic University, and for this reason, the royal approval was granted to establish the Saudi Center for Studies and Research on Drug Abuse and Psychoactive Substances (Haseen).

The Solution

About Haseen Logo and Identity The logo was drawn to express the nature of work and directions of the center in a clear and solid and modern shape. It contains the golden arrows pointing outward at the beginning, which surround the logo from all directions, symbolizing the fortress and defense that is safe inside, after which we see the second defense line in the light blue and dark blue colors to indicate the definition of goals and planning and expansion and discovery towards the outside and search for knowledge to become a supporting and complementary element to the first line; we then come to the second and last line (the core of the shape), which are the arrows pointing inward in a compact and cohesive manner and one entity to express unity of the community and cohesion of its structure. Haseen's logo is balanced and harmonious where the balance and harmony of the shape indicate the efficiency of the system and the excellence of its quality. The golden color was chosen to be a replica of the colors of ancient fortresses, which is the first defense line, after which the second defense line in the dark blue and light blue colors was drawn to express expansion and development and knowledge and information.