Logo and Visual Identity Design

About This Project

About Gamraa Energy Logo and Identity The logo was drawn to combine the Arabic letter Qaf and the English letter g, centered by an energy bulb connected to its power cord to indicate that it is radiant and full of energy. We also worked on coloring the logo in a continuous circular way to express the passage of energy in the electrical circuit and its flow. As for establishing the weight and mass of the logo, it was based on ideal geometric shapes where they were used when building the logo foundations and then using rectangles in some angles of the logo to complete the basic structure. We then worked on customizing the basic structure to break the rigidity and geometric idealism and add energy and vitality to it to get a shape that combines the strength and idealism of geometric shapes and the aesthetics of breaking the norm as it is not perfectly circular, oval, or rectangular but a mix between them to express Gamraa's ideas and directions in the best way.