Logo Development and Visual Identity Proposal

About This Project

The Challenge: Redefining Al Othaim Investment's Brand Image Al Othaim's name has long been stereotypically associated with just supermarkets, while Al Othaim Investment owns more than 22 companies operating in diverse sectors such as entertainment, real estate development, marine tourism (cruises), transportation (trains), and food. The challenge was to transform this limited perception by developing a unified visual identity that showcases the group's true diversity and connects all subsidiary companies to the parent company, enhancing awareness of the brand's true investment power and diversity.

The Solution

The Achievement A new visual identity was developed that reflects Al Othaim Investment's evolution and unifies its various brands through five main pillars.